PASHFARM Project Research Review Workshop-15-17 April 2025.

Session

Consumer Preferences for Biofortified Iron Beans: Results from a Willingness to Pay and Choice Experiment in Kenya (CCS)

15 Apr 2025, 12:30

Zoom (Virtual)

Description

Presenter: Forah Obebo, Kenyatta University, Kenya
Peer Discussant: Luitfred D. Kissoly
Resource Person: Federico Ciani
PSC Member: Bereket Kebede

51. Consumer Preferences for Biofortified Iron Beans: Results from a Willingness to Pay and Choice Experiment in Kenya

Gender Papers : Mid-Review

Micronutrient deficiencies are a major global health problem affecting an estimated two billion people. Iron deficiency is a public health issue in many developing countries including Kenya, particularly among women, children, and other vulnerable populations. Integrating Biofortified iron beans (BIBS) into the diets could bridge public health burden in the population. Despite the release and...

25. Influence of knowledge and attitudes on consumption of Biofortified iron Beans: Evidence from Kenya

Economics Papers : Final Review

This paper sought to analyse the influence of knowledge and attitudes in promoting consumption of BIBs in Kenya. In the face of trade-offs in consumption decisions, we specifically assess differences in knowledge, intentions to consume BIBs among rural and urban consumers as well the role of region and gender influencing the intention to consume BIBs. Using the extended TPB framework...