PASHFARM Project Research Paper Review Workshop (17-19 September 2024)

Session

Consumer Acceptance of Biofortified Iron Beans in Kenya: A Willingness to Pay and Choice Experiment Approach

17 Sept 2024, 12:30

Zoom (Virtual)

Description

Presenter: Forah Obebo, Kenyatta University, Kenya
Peer Discussant: Luitfred D. Kissoly
Resource Person: Federico Ciani
PSC Member: Bereket Kebede

25. Influence of knowledge and attitudes on consumption of Biofortified iron Beans: Evidence from Kenya

Economics Papers : Final Review

This paper sought to analyse the influence of knowledge and attitudes in promoting consumption of BIBs in Kenya. In the face of trade-offs in consumption decisions, we specifically assess differences in knowledge, intentions to consume BIBs among rural and urban consumers as well the role of region and gender influencing the intention to consume BIBs. Using the extended TPB framework...